Here’s 7 Marketing Myths we hear all the time that are not only wrong, they are very expensive!!
1. If I have a well designed website people will hire me or buy my products.
Not true – Today the website is pretty much obsolete, with the exception of e-commerce. What’s actually important is your landing pages. Most businesses don’t need a new website, they need new landing pages. A well designed landing page clearly communicates your biggest benefit and guides the user to the next step. Clear calls to action and clear benefits. All of this has nothing to do with being “pretty”.
2. I need social media.
You can take advantage of it sure, but you don’t need it! Good ole direct response marketing rules the day here. We’re looking for visitors to take actions. Sure, we can nurture relationships but ultimately the sales funnel should be set up in such a way that social media is not required to make mucho money.
3. People buy on the first visit to the website.
They generally don’t, check out our blog post “Why 90% of Business Fail…” to learn more on this. The point is you need some way to capture your visitors details and reach them again and again. Enter Re-Marketing!!
4. If it’s working for my competitor it must work for me too.
Makes sense on the surface and it’s certainly good to keep an eye on your competitors but here’s the thing…”The Money’s In The Back End!” You don’t know what your competitors are doing behind the scenes. We worked with a company who spent 200% of the revenue from the sale on getting that sale, why? Because their back end was HUGE!! They were happy to lose money up front because they knew they would make 10x that back over the next year. A dangerous game imitating competitors if you don’t know all of what they are up to.
5. I need 10,000 keywords in my Adwords account.
Maybe 2 years ago but not today. With quality score in Adwords you should be creating landing pages for at least each ad group or else you are doomed to experience the “not shown due to poor quality score”. On top of that, how can you possibly understand the searchers intent and direct them to an appropriate landing page with 10,000 keywords. 10-250 is plenty unless you’re ebay!
6. All Google care about is getting more money from advertisers.
No, all Google actually care about is user experience. No users = no advertisers. Google always put the user 1st, you should too. You might think your $50K per month ad spend is a big deal and that buys you privilege with Google, but Google don’t see it that way. If you’re not thinking first and foremost about user experience, eventually you’re going to have issues with Google.
7. I don’t need complicated tracking, I’ll know if it’s working or not.
Big mistake – Here’s our philosophy on that “If you can’t measure it, don’t do it”. This isn’t sexy and it’s not what people want to hear about but marketing is mathematics and not gut feeling. Anybody who diminished the importance of proper tracking is an amateur at best and certainly not fit to manage your marketing campaigns. To much is far better than to little here. Data wins when it comes to generating a return on investment.
If you’d like to learn more about how we can help you rapidly scale up your business